Coverage tagged #acquisition

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American Express Lets Blue Cash Cardholders Redeem Reward Dollars Into a High-Yield Savings Account at 1:1

American Express now lets Blue Cash cardholders redeem Reward Dollars as deposits into an Amex High Yield Savings Account, and Graphite Business cardholders into Business Checking. Redemptions are 1:1 with no minimum, with automatic redemptions planned for 2027.

Oct 29, 2026 · Doctor of Credit

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Oct 20, 2026

Martech The Next Web

Salesforce to Buy Braze for About $5.66 Billion, Folding Real-Time Engagement Into Marketing Cloud and Agentforce

Salesforce agreed on October 20 to acquire customer engagement platform Braze for $47.50 a share in cash, about $5.66 billion including debt, a 58% premium. The deal is expected to close in Salesforce's fiscal 2028.

#Agentforce #Braze #Salesforce #acquisition #customer engagement